Published in Drum Media (WA) | 28.03.13 | Issue # 331
28 March, 2013
With the album format fast becoming obsolete, many bands have forgotten how powerful a well arranged full-length can be. With their fourth record, Controller, British India have fine-tuned a tracklisting that has the vibe and dynamics of a well-constructed and balanced live set without feeling too rehearsed or predicable. Opening with the slow-starting Plastic Souvenirs, it quickly escalates into a full-throttle British India assault with a chorus that’s been built to do nothing else but make an impression.
Track two, Blinded, pulls things back a notch to allow the listener to process the album’s introduction before their latest single, Summer Forgive Me, throws things back into a whirlwind of catchiness with layer upon layer of tantalising guitar riffs building the foundations for which vocalist Declan Melia has solid ground to work his magic.
With numerous singles receiving strong rotation on the airwaves months before the album was unleashed, listening to parts of the record almost feels like a greatest hits release.
But with four solid albums under their belt, it’s clear British India never really try to break the mold and tread into new waters. At times they begin to stray into uncharted territory, but it isn’t long before they return to familiar ground. It seems they’ve become a little too comfortable in their skin and almost reluctant to jeopardise there winning formula. Which is fair enough, but there’s only so many times they can reuse said formula until they start going in circles. That aside, this is still a great album, and in a world where artists are beginning to go from acoustic folk to dubstep in one album cycle, a little consistency and an act you can rely on is a comforting thing.